Found everywhere your buyers are looking.
SEO, AEO/GEO, paid media, and founder branding, working together to put you in front of buyers whether someone’s searching Google, asking an AI assistant, or scrolling LinkedIn.
What Discoverability means here
SEO today still often means chasing a ranking on a page nobody scrolls past the fold. Discoverability at MotiveGTM means something wider: showing up wherever a buyer encounters you, whether that’s a search engine, an AI answer, or a LinkedIn feed, and earning the citation once they get there.
Two separate paths, one labeled Search (SEO), one labeled AI Answers (AEO/GEO), each carrying a buyer’s query inward from a different direction, both converging on one shared destination representing your brand’s visibility.
Search (SEO) AI Answers (AEO/GEO) Your brand’s visibilityGetting found means more than ranking on Google
SEO
Technical and on-page work that earns you a place in classic search results, still the foundation everything else builds on. More on how we run B2B SEO.
AEO & GEO
AEO shapes your pages to let an engine lift a direct answer from them, and GEO earns your brand a named place in the answers that tools like ChatGPT, Gemini and Perplexity write from several sources. More on how we run AEO and GEO.
Paid Media
Paid media, including SEM and PPC, on the channels your buyers actually use, from search ads to trade publications and newsletters, to reach the buyers who haven’t found you organically yet. More on how we run B2B paid media.
Founder Branding
Turning your own visibility into a distribution channel gives your voice as much weight as your website carries. More on founder branding.
The signals that earn a citation
Ranking and getting cited aren’t the same skill, and most SEO work still only aims at the first. Getting cited by an AI answer takes clear, structured, direct-answer content: a clean question-and-answer format, real schema markup, a straight sentence near the top that answers the question, and consistent facts that don’t contradict what’s on the rest of the internet about you.
AI answer
How long does a Microsoft 365 migration take for a company of 300 people?
For a company of 200 to 500 people, a Microsoft 365 migration usually takes six to ten weeks, and most of that time goes into planning and cleaning up data.1 Timelines stretch when mailboxes are very large or permissions are messy.
1your-site.com/guides/m365-migration
How long does a Microsoft 365 migration take?
A Microsoft 365 migration usually takes six to ten weeks for a company of 200 to 500 people.
QWhat slows a migration down?
QDo we need to clean up permissions first?
QCan email move without downtime?
"@type": "FAQPage"Schema markup
Industry guide“Most mid-size migrations take six to ten weeks.”
Partner directory“Typical timeline: 6 to 10 weeks.”
People buy from people they feel they know
Buyers look up who’s behind a company before they ever book a call. A founder who shows up in their own voice, sharing the wins, the misfires, and what they learned building the business, earns trust a company page rarely gets. We help you turn what you’re already living through into things people follow: LinkedIn posts, podcast appearances, builder series, and day-in-the-life content that sounds like you on a good day. Over time that visibility turns into authority. Buyers remember your name, peers quote you, and AI answers start citing you too.
- Your real voiceNo ghostwritten polish that could belong to anyone.
- Your personalityOpinions, humor, and the occasional hot take are what make people stop scrolling.
- Your story as distributionEvery milestone and setback is something to share, and each one reaches people an ad never would.
Illustration
Six weeks as Priya
Priya Nair founded Cashwren, a spend-management platform for finance teams. Each week, pick what she posts and watch who starts paying attention.
0People who know Priya’s name
Week 1 of 6
What does Priya post this week?
Six weeks later
Milestones
- A CFO asks to talk
- Podcast invite
- Speaking slot at a finance summit
- Quoted in an AI answer
The other two pillars
Each one stands on its own, and they compound when they run together. Take whichever is the constraint right now.
Start where you are
Discoverability shows up differently depending on where you’re starting from. If you’re proving product-market fit for the first time, see Start-ups, where Discoverability leads alongside Growth, since nobody trusts what they can’t find. If you’ve already got proof and customers who love you, see SMBs, where Discoverability extends your reach past the customers who already know you. If you’re an IT services firm or B2B technology company, see IT Services & B2B Tech, where Discoverability gets even weight alongside Brand Activation and Growth, since that’s the founders’ own home turf.
Straight answers
What’s the difference between AEO and GEO?
AEO aims to be the passage an engine lifts and shows as its answer, while GEO aims to be a named source in an answer that an AI model writes from several pages. The work overlaps heavily, because both rely on structured content, schema markup, a direct answer near the top and consistent facts about you across the web. That overlap is why we run them as one service instead of billing you twice for the same input.
How do you get cited by ChatGPT or Perplexity?
Mostly through the same signals search engines already reward, done more precisely: clear, structured, direct-answer content, real schema markup, and consistent facts about you across the web. There’s no separate submission process. Generative tools pull from the same open web everyone else does, just with a different filter on what counts as a good answer.
Do we still need SEO if we want to show up in AI answers?
Yes. Answer and generative engines still crawl and index the same open web that search engines do, which means the technical foundation (crawlable pages, clean structure, authoritative signals) needs to be in place before there’s anything to cite. SEO doesn’t go away because AEO and GEO exist; it’s the base the other two build on.
Is founder branding just personal LinkedIn content for our CEO?
It can include that, but it’s broader. Podcasts, day-in-the-life content, and builder series all count too, each used as a real distribution channel for whoever the client wants leading the brand’s voice, alongside SEO and paid media rather than as a side project that happens to also exist.
Book a discovery call
Tell us where you are. On the discovery call we’ll look at your positioning, your channels, and where to start.